Member, American Association
of Wine Economists

AAWE web site

Tony Lima's Wine Research Page

Dr. Tony Lima

Professor of Economics

California State University,
East Bay

Hayward, CA  94542

(510) 885-3889

tony.lima@csueastbay.edu

Ph.D., Economics, Stanford University

M.B.A, Harvard Business School

B.S., M.I.T.

 

Member, Society of
Wine Educators

SWE web site

 

 

For my complete curriculum vita, click here.  For my home page click here.  To read my wine blog, tasting reviews, and other opinions, click here.

 

This page contains links to my research into the relationship between price and quality in the California wine industry.  The objectives of this research are:

  • to determine whether medals won in tasting competitions can be used to measure quality and
  • to learn which tastings are the best predictors of quality.

 

September, 2007: Ernest Gallo, 1909 – 2007: A Life in Wine was published in the Journal of Wine Economics (2:2, Fall, 2007).  Click here to read this paper (pdf file).

 

March, 2007: My research into the impact of medals on California wine prices was published in the Journal of Wine Economics (1:2, December, 2006).  Click here to read this paper (pdf file).

 

October 31, 2002: U.C. Davis researchers are using magnetic resonance imaging to figure out whether wine has gone bad -- without opening the bottle!  Click here for an interesting story.

 

On May 22, 2001 I gave a presentation on the economics of the California wine industry to a group of 24 international business journalists in conjunction with the Cal. State Hayward "Adventures in Economics" program.  The Wente Winery in Livermore was kind enough to provide conference room facilities for this talk. I changed this presentation slightly in 2002. If you'd like to see the Powerpoint slides, click here.  Warning: this is a 1.1 megabyte pdf file.  You will need Acrobat Reader (see next paragraph) to view this file.

 

The current version of this paper is the May, 1999 version.  For a copy in Adobe Acrobat pdf format (171K file), click here.  (This file requires Acrobat Reader version 3.0 or later.  If you don't have Acrobat Reader, click here to download a copy.)

 

October 6, 1999: Many readers have commented that they have difficulty interpreting the results for specific medals.  I’ve done some additional statistical work that simply looks at whether a wine has won any medal in a particular tasting or not. For a copy of these results in Acrobat pdf format, click here (38K pdf file).

 

Don't want to wade through a bunch of statistics?  A (much) shorter version of this paper was published in the "Wine Business Monthly" (September, 1999).  You can read it by clicking here.

 

If you would like to receive e-mail notification when I add something new to this page, click here or send me an e-mail message (that's mailto:tony.lima@csueastbay.edu).  Your message should include your name, the e-mail address to which you want messages sent, the name of your winery (or other organization), your city and state (and country if not the U.S.).  This research is proceeding slowly; you probably won't receive more than two or three messages per year.