Faculty Index

Dr. Cesar Maloles III

Assistant Professor of Marketing and Entrepreneurship;
Ph.D., M.Phil., City University of New York; M.B.A., A.B., University of Philippines.

Dr. Maloles has extensive consulting experience with Asian and U.S. corporations such as Dharmala (Malaysia), Fino Leatherwear (Philippines), Colgate-Palmolive (subsidiary in Philippines) and Goldilocks (USA) and was formerly a manager with Citibank and Citicorp, both in the Philippines and the U.S. He has published his research in journals such as Frontiers in Direct Marketing, Journal of Product Innovation and Management and Marketing and Research Today. His research interests are in customer retention and behavior, cross-cultural research, direct marketing and marketing strategy. His teaching interests include consumer behavior, database marketing, international marketing, marketing strategy and services marketing.