Consult a faculty advisor for
clarification and interpretation of your major requirements. The major consists
of 115-123 units; the B.S. degree requires a total of 186-190 units. The
Business Administration major consists of (1) lower division core requirements,
(2) upper division core requirements, and (3) requirements in one option or in
an approved minor from outside the College of Business and Economics.
Refer to the
CSUH course catalog
for other pertinent information.
Bachelors of Science Degree (B.S.) with the following options:
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Advertising
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Marketing Management
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New Ventures and Small Business Management
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Organizational Communication/Public Relations
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Sales
Option Requirements
Advertising (16 units)
Students completing this option acquire the knowledge and skills necessary for
effective management of an organization's advertising program. Advertising is
recognized as an important element of a firm's integrated marketing
communications. This option leads to a variety of careers in advertising, such
as account management, advertising creation, media planning, advertising
research, and corporate advertising and promotion management. The Advertising
option is offered in cooperation with the Department of Mass Communication.
Required courses: MKTG 3410, 3425, and choice of two from MKTG 3445, 3460,
4412, 4415, and MCOM 4530. A student cannot receive both an Advertising option
and an Advertising minor.
Marketing Management (16 units)
The task of marketing is to help an organization create and maintain satisfying
relationships with its important customers. Students completing the Marketing
Management option acquire the knowledge and skills necessary to understand the
needs of customers and the market, to design effective marketing strategies,
and to successfully implement and monitor the chosen marketing program. Global
competition coupled with technological advances force both profit and nonprofit
organizations to revitalize the marketing function for their success. The
growing awareness of the importance of marketing has led to an increase in the
number of marketing positions available. The option prepares students for
careers in advertising and promotion, brand and product management, sales and
sales management, retailing, non-profit, international marketing, marketing
research, new product planning, marketing logistics and public relations.
Required courses: MKTG 3445, 4400, and choice of two from the following: MKTG
3410, 3415, 3425, 3435, 3440, 3460, 4412, 4415, 4417, 4420, 4425, 4450, 4470,
4485, 4490. A student cannot receive credit for both a Marketing Management
option and a Marketing minor.
New Ventures and Small Business Management (16 units)
This option concentrates on the management of existing small and medium size
businesses, the procedures for establishing new ventures either as new firms or
as subdivisions of existing firms, and the problems confronting new venture
managers during the critical start-up period. The option provides an excellent
preparation to those who plan to have their own firm, to be employed by small
or medium size business firms with high growth potential, or to work in
positions within financial institutions, government agencies, management
consulting firms, and marketing agencies that deal primarily with the needs and
problems of small to medium sized firms. Required courses: MKTG 4485, 4490; and
choice of two from the following: ACCT 3230; MGMT 3610; FIN 4415; MKTG 3405,
3415, 3425, 3440, 3445, 3460, 4415, 4425; or one course selected in
consultation, and with the approval of a New Ventures/Small Business advisor.
Organizational Communication/Public Relations (16 units)
This option prepares students for careers in corporate communication,
non-profit marketing communication, and public relations for both profit and
non-profit organizations. Required courses: select two courses from MKTG 3425,
3445, 4415, 4420, 4425, and choose two courses from either Group I (MCOM 3010,
3100, 3310, 3800, 4510, 4530) or Group II (SPCH 3510, 3515, 4800, 4810, 4830,
4840). Note: MCOM 3800 and MKTG 3445 cannot both be counted in the option.
Sales (16 units)
This option was developed in response to the significant growth of career
opportunities in professional selling and sales management. It prepares
students to compete in the challenging and rewarding field of personal selling
and management of the sales force. Required courses: MKTG 3415, 4420, and a
choice of two from the following: MKTG 3460, 4417, 4425, or a 4-unit course
selected in consultation, and with the approval of a Sales Option advisor.
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