Graduate Faculty Advisors for M.B.A. Options
M.B.A./Marketing Management: Jagdish Agrawal, Cesar Maloles
M.B.A./New Ventures/Small Business Management: Ricardo L. Singson
Master of Business Administration (M.B.A.) with the following options:
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Marketing Management
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New Ventures/Small Business Management
Option Requirements
Marketing Management
has become the new corporate priority of the nineties. More and more firms are
looking for managers with a marketing perspective to help them succeed in an
era marked by the fragmentation of the mass market, the maturation of many
brands and intense competition resulting from deregulation. Specializing in
marketing will prepare the student to conduct more sophisticated marketing
research and to develop more effective product, price, distribution, and
promotion strategies which these companies need. Students typically select
careers in such areas as product sales management, and marketing research.
Marketing Management Option (28 units)
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Required Courses (8 units)
MKTG 6401 Marketing Research (4)
MKTG 6420 Seminar in Marketing Strategy (4)
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Select twelve units from the following (12 units):
MKTG 6410 Buyer Behavior (4)
MKTG 6411 Product Management (4)
MKTG 6412 Pricing Management (4)
MKTG 6413 Integrated Marketing Communications (4)
MKTG 6414 Distribution Management (4)
MKTG 6450 Seminar in Selected Marketing Topics (4)
MKTG 6470 International Marketing (4)
MKTG 6490 Graduate Practicum in Small Business Management (4)
MKTG 6900 Independent Study (1-4)
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Electives outside Marketing Management (8 units)
Select 8 units of 6100-6999 level College of Business and Economics courses
outside Marketing Management.
New Ventures/Small Business Management
option offers education in theories, policies, risks and business practices
associated with successfully establishing and operating the new venture or
small business. The objective of this option is to acquaint the student with
the types of management, financial and legal problems that the entrepreneur is
likely to encounter and to provide students with theories and practices upon
which an effective course of action can be developed to solve these problems.
Students who enroll in this option typically have identified and developed a
specialized skill or product which they are actively seeking to market through
their own business.
New Ventures/Small Business Management (NVSBM) Option (28 units)
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Required Courses (16 units)
FIN 6305 New Venture Financing (4)
MKTG 6480 New Venture Management (4)
MKTG 6485 New Venture Project Seminar (4)
MKTG 6490 Graduate Practicum in Small Business Management (4) (Can be repeated
once as an elective if the student has not taken MKTG 4490 or its equivalent as
an undergraduate or graduate student.)
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Electives within New Ventures/Small Business Management (4 units)
Select 4 units from any one department from the following:
ACCT 6230 Seminar in Strategic Cost Management, 6420 Fundamentals of Federal
Income Taxation; CIS 6270 Analysis of Information Systems; MGMT 6550 Research
Methods and Communications, 6612 Seminar in Strategic Human Resources
Management, 6615 Compensation Administration, 6635 Managerial Psychology, 6680
Seminar in Labor-Management Relations Administration; MKTG 6401 Marketing
Research, 6420 Seminar in Marketing Strategy, 6490 Graduate Practicum in Small
Business Management; ACCT, MGMT, or MKTG 6900 Independent Study (1-4)
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Electives outside New Ventures/Small Business Management (8 units)
Select 8 units in 6100-6999 level College of Business and Economics courses
outside New Ventures/Small Business Management.
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