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Brian McKenzie joined the Department of Marketing and Entrepreneurship in the Fall of 2003.
His research and teaching draw heavily on his 30 years as a successful entrepreneur and small business manager.
Brian received his B.A. in English Literature from the University of British Columbia in 1974 and his M.B.A. from the University of Victoria in 1997.
He is also a master boat-builder and was awarded a certificate of qualification in the trade in 1990.
He received his interdisciplinary Ph.D. in Anthropology and Business from the University of Victoria in 2003.
Throughout his Ph.D. studies, Brian was a lecturer in the University of Victoria’s Faculty of Business.
He was a member of the teaching team, which won the 2000 USACBE Model Undergraduate Program Award and the 1999 AOM Entrepreneurship Division Innovations in Pedagogy Award.
A research paper, which Brian wrote, won the Entrepreneurship Theory and Practice Best Conceptual Paper award at the 2004 USACBE Annual Meeting.
Brian’s primary research interest is the development of a grounded theory of entrepreneurship through the collection and analysis of oral histories of self-identified entrepreneurs.
Teaching Philosophy
"I believe that a good teacher should act as a facilitator who enables students to find their own understanding.
The process begins with the development of a curriculum: a pathway to understanding.
A good curriculum will provide a poly-vocal approach to learning: encompassing both the explicit and the tacit knowledge of the domain being taught.
Teaching is the process of delivering the curriculum to the student; engaging him or her in the process of integrating the differing voices set out in the curriculum.
Teaching ends with an examination of the way in which each student has reconciled the voices into an understanding of the domain being taught.
This examination should provide feedback to the students and to the future development of the curriculum.
Courses Taught
(Click on link to view course syllabus)
MKTG 2485 : Establishing and Managing a Small Business
MKTG 3401 : Marketing Principles
MKTG 3435 : Environmental Marketing
MKTG 4400 : Integrated Marketing Management
MKTG 4485 : Establishing New Ventures
MKTG 6490 : Practicum in Small Business Management